Though it's a revolutionary concept in charitable giving, it's really quite simple...

First: Charity Wines teams with a superstar athlete, celebrity or other high profile/notable person and they graciously donate the use of their name and image to produce a unique wine brand.

Second: The celebrity chooses a charitable organization to which they are particularly close.

Third: Charity Wines uses its 30+ years experience in the beverage industry to source the perfect wine to match with the celebrity and his/her charity.

Lastly: The generosity of the American public is unparalleled anywhere in the world, and the last (and most important) part of the puzzle is you, the consumer. You purchase the wines with your hard earned money and Charity Wines donates 100% of the celebrity's proceeds to their chosen charity. The celebrity does not make one penny.